Perpendicularity.org — Blog

Many people have good ideas, know-how, typing skills, and exceptional expression with words. Many of you know a little bit about making money; some are clueless, while others are experts……

Be an Entrepreneur...

When it comes to earning cash online, I consider myself to be neither an amateur or an expert; just caught in the middle somewhere between SEO savvy and Cyberspace sickness. But that doesn’t mean I haven’t had prior experience and/or success, it means that this business is not for everyone. Being an affiliate, freelance writer, et cetera, can be tiresome at times and only the persistent ones usually succeed. This also means, there is a potential risk to becoming jaded from internet marketing…but the compensation of money is an excellent “motivator” to say the least. At any rate, I’ll provide a few quick tips for the marketing novices out there:

Once you’ve established yourself as a decent writer and have honed your skills, you have now entered the onramp to monetary traffic. Now, where do you go from here? Well, I’m not going to waste time typing SEO jargon, since the whole web is littered with such info; good luck sorting through it. But, I will give you clear, semi-concise advice about a good way to set up your own website network for strategic SEO (Search Engine Optimization).

If you’re already writing for free user-submit sites, like HubPages.com, eHow,  Squidoo,  etc., you can enhance your search ranks for those particular pages, the ones you write, by working outside the box. Yes, you can be a sly, wily SEO villain in Cyberspace, against those Search Engine’s tough, hard-to-crack algorithms – if you put in the work.

Many people think SEO is when you just go grab a blog and start shooting out links to your other sites or pages. There is a lot more to it than that, but like I said before, I’m not getting into the fine details. Lets start a network, shall we…

First step: go ahead a spend a little money and get yourself a good, hosted domain. One of the best providers is Yahoo! Small Business (cheap too). I’ve used them in the past and they have an excellent tool called Site Builder (you may have to download separately). This website builder really gives a beginner an edge and in no time, you’ll be calling yourself that authoritative title “webmaster.” Now that you’ve thought of a good domain, website title, and have a goal…build that sucker. Another benefit from using Yahoo! Small Business, is that your site comes with an optional blog of your choice. You can integrate this blog with your main site in a seamless fashion, which is very convenient & beneficial.

Second step: Go out and get yourself a couple free blogs somewhere else. Blogger.com and Wordpress.com are both exceptional blogging services. Yes, I said get you a couple. They are both free and it adds to the network. Okay, now that the simple steps are out of the way, here comes the catch.

For effective SEO, don’t interlink or relate your main site (the blog within your main site is excluded) and blogs to each other. Try to make them appear as separate entities so the web crawlers from the Search Engines won’t demean the link value when you start firing those links to your pages or hubs – on network sites like HubPages, etc. This will make your link strategy (that you’ll apply later) look more natural and less fabricated or self-made.

Side Note:  This only applies if you’re using article-submit sites like HubPages, and so on.  If you’re your own Network and don’t engage in uploading content to article-submit sites that share revenue made from adverts, I wouldn’t worry about the interlinking issue.  In fact, I see nothing wrong with linking your sites together.  However, if my main goal was to enhance the search rank of the articles I wrote on other websites, I would keep the sites, that I use to link to those articles, appearing to be separate entities.  Anyway…

Another mistake many people make:don’t engage your website or blogs into link-deploying madness during the first 3 months or more, as this looks suspicious to the Search Engines and may hurt your existing search rank on the pages you link to. I say this, because it is part of the SE’s algorithm goals to help filter out spam sites, even though they are impossible to eliminate. Let your website season, age a little…before using your network to your advantage…maybe pick up a few links from other sites first, and so on.

Now that you’ve completed the preliminary dogtrot, you may ask: I’ve got three separate web addresses or domains, now what the hell do I write about for each one? Ha-ha! Good question. Something I left out, and I’m sure you’ve heard it before…

You must have a certain Niche, Genre, Theme, blah-blah. But actually, this is true when it comes to effectiveness. If you can somehow come up with 3 different niches for your 3 websites, you are well on your way to a successful network. The other benefit, is that this makes it easy to decide what to write about on each site. I mean really, think how hard it would be to mix & match content and go out and get link exchanges for 3 related sites. For example, if you was into aquariums, health, or food…do your main site over your favorite subject out of the three and the 2 extra blogs for the other ones. With that being said, think of some of the topics you write about on HubPages or wherever, as this will, later on, make it easier to link back to your articles within sites like this. It helps keeps relevancy, as well.

Getting your articles linked from a related page from your other sites, means way more for your search rank than if it was placed on a non-related, irrelevant page – plus, it looks sort of like potential spam. It would be like putting a link to your science article on a bikini model page. WTF? Yeah, this is easy to understand.

Hold on, there is more Cyber Networks such as community sites, MySpace, Twitter, etc., to use as link strategies. But, I wouldn’t use them for SEO reasons as they are most likely not very valuable, but they may be great for traffic and exposure – depending on the situation or person.

A few more tips, once you start your linking campaign from all your sites: Use various anchor text (the words that you use as a link) to give it a natural, organic look to the SE’s web crawlers. Some people just link (hyperlink) the address, which is okay, but using related words as the anchor text makes it more valuable for SEO reasons.

And when it comes to linking, I would add them slowly over time and the same applies to going out and trying to achieve links back to your site. Getting too many links during the birth of a site or during the first few months, is not natural looking to the Search Engines. Once you have established your domains, you don’t have to worry about petty issues like this.

Now, you got a lot of work ahead of you but, if determined, you can succeed; good luck!

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